Last updated: May 2026 — James Whitfield, Equalityplus
At Equalityplus (equalityplus.org), we believe that every visitor deserves to know exactly how this website operates and how it generates revenue. This page explains our affiliate relationships in plain, straightforward language so you can make fully informed decisions when using our casino reviews and recommendations.
Some of the links published on equalityplus.org are affiliate links. This means that when you click on a link to an online casino or gambling operator and subsequently register an account or make a deposit, Equalityplus may receive a commission or referral fee from that operator. This payment comes directly from the casino at no additional cost to you. You will never pay more for a product or service as a result of clicking an affiliate link on this site.
Affiliate partnerships are a standard and widely used practice across the online publishing industry. They allow us to fund the ongoing operation of this website, including the time and resources required to research, test, and publish thorough, independent casino reviews for the UK market.
When you navigate from equalityplus.org to a casino operator's website through one of our tracked links, a small piece of data known as a cookie is stored in your browser. This cookie allows the operator to identify that you arrived via our referral. If you meet the operator's qualifying conditions — such as registering and depositing funds — we receive a pre-agreed commission. The following points summarise how this arrangement operates:
Equalityplus is authored and managed by James Whitfield, an independent gambling industry analyst with extensive experience evaluating online casinos for UK players. James Whitfield's reviews and ratings are produced entirely on the basis of research, hands-on testing, and objective analysis. No casino operator has any influence over the editorial content, scores, rankings, or conclusions published on this website.
Affiliate compensation does not determine which casinos are recommended, how they are rated, or what information is included in any review. A casino that holds an affiliate agreement with Equalityplus is subject to exactly the same rigorous evaluation criteria as one that does not.
Every casino reviewed on equalityplus.org is assessed against a consistent set of criteria developed by James Whitfield based on years of industry knowledge. The key factors examined in each review include:
In accordance with guidelines established by the Federal Trade Commission (FTC) and consistent with UK consumer transparency standards, Equalityplus is required to disclose any material connections between this website and the operators featured within it. This page fulfils that obligation. By using equalityplus.org, you acknowledge that some links may be affiliate links as described above.
If you have any questions regarding our affiliate relationships, review process, or editorial standards, please contact James Whitfield directly through the contact page on equalityplus.org. We are committed to answering your queries honestly and promptly.
Last updated: 2026 — Equalityplus, equalityplus.org