Last updated: May 2026 — James Whitfield, Equalityplus

Privacy Policy

Last updated: 1 January 2026

This Privacy Policy explains how Equalityplus ("we", "us", or "our"), operating at equalityplus.org, collects, uses, stores, and protects your personal information when you visit our website. By accessing or using equalityplus.org, you agree to the practices described in this policy. This site is operated by James Whitfield, who serves as the data controller responsible for your personal data.

1. Information We Collect

When you visit equalityplus.org, we may collect the following categories of personal and non-personal information:

Usage Data: IP address, browser type, operating system, pages visited, time spent on pages, and referring URLs.
Contact Information: Name and email address if you voluntarily contact us via any enquiry form or email.
Cookie Data: Information gathered through cookies and similar tracking technologies as described in Section 3 below.
Device Information: Technical information about the device you use to access equalityplus.org, including screen resolution and device identifiers.

2. How We Use Your Information

We use the information we collect for the following purposes:

To operate, maintain, and improve equalityplus.org and its casino review content.
To analyse website traffic and user behaviour through analytics services.
To respond to enquiries and communicate with users where necessary.
To comply with applicable legal obligations under UK and international law.
To detect, prevent, and address technical issues or fraudulent activity.

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

3. Cookies and Tracking Technologies

Equalityplus.org uses cookies and similar tracking technologies to enhance your browsing experience and gather analytical data. Cookies are small text files stored on your device when you visit our website.

We use the following types of cookies:

Essential Cookies: Required for the basic functionality of equalityplus.org.
Analytics Cookies: Used to understand how visitors interact with our site, including pages viewed and session duration.
Preference Cookies: Used to remember your settings and preferences on return visits.
Third-Party Cookies: Placed by external services such as advertising networks and analytics providers.

You may disable cookies through your browser settings at any time. However, doing so may affect the functionality of certain features on equalityplus.org.

4. Third-Party Links and Services

Equalityplus.org contains links to third-party websites, including online casino operators and gambling platforms reviewed on this site. Please be aware that we do not control these external websites and are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit. Our inclusion of a link does not constitute an endorsement of that website's data handling procedures.

We may also use third-party analytics services, including Google Analytics, to collect and process usage data. These providers operate under their own privacy policies and data processing agreements.

5. Your Rights Under GDPR and CCPA

If you are located in the United Kingdom or European Economic Area, you have the following rights under the UK GDPR and applicable data protection legislation:

Right of Access: You may request a copy of the personal data we hold about you.
Right to Rectification: You may request correction of inaccurate or incomplete data.
Right to Erasure: You may request deletion of your personal data under certain conditions.
Right to Restriction: You may request that we limit processing of your data.
Right to Data Portability: You may request that your data be transferred in a structured, machine-readable format.
Right to Object: You may object to the processing of your data for certain purposes.

California residents may also have rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to deletion, and the right to opt out of the sale of personal information. Equalityplus.org does not sell personal information.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal, regulatory, or reporting requirements. Usage and analytics data is typically retained for no longer than 26 months.

7. Data Security

Equalityplus.org implements reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.

8. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Any changes will be posted on this page with a revised effective date. We encourage you to review this page periodically. Continued use of equalityplus.org following any update constitutes your acceptance of the revised policy.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact the responsible person directly:

Name: James Whitfield
Website: equalityplus.org
Email: [email protected]

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the supervisory authority for data protection in the United Kingdom, at ico.org.uk.